Platitudes are a Waste of Your Time

Cam Billings
4 min readSep 30, 2022
Photo by Gary Chan on Unsplash

I wrote a previous thread on a few of the problems with platitudes. You can read it here.

In that thread, I gave platitudes too much praise.

They are bad for people pursuing self-improvement. And platitudes are bad for the creators who post them too.

Today we’re going to take a broader perspective on the problems with platitudes.

Let’s dive in.

Why are platitudes a waste of time?

Platitudes are a stain on the self-improvement community.

They are hurting our community’s reputation.

Most normies (regular, everyday people) can see right through self-help books. And they see right through the platitudes too

Normies are smarter than you think…

Yes, platitudes can be used to convey deep, ancient wisdom.

The problem is people don’t receive this wisdom from a platitude. Most people perceive platitudes the same way they perceive entertainment. Content to mindlessly view, not fully processing the information.

They don’t stop and think about what the platitude is implying.

And it’s not their fault, either.

When you have a Twitter timeline full of platitudes, threads, and other goodies, how can you expect people to stop and think about the meaning behind a vague platitude?

There are too many distractions.

Plus, platitudes are overused phrases. You’ve likely seen the phrase (or similar phrases) hundreds of times. Platitudes are old news.

Self-improvement platitudes hurt the community

Yes, the self-improvement community is big. There are many creators online creating self-improvement content across many platforms. And there are many more people pursuing self-improvement for their own goals.

Roughly $11 billion is spent on self-improvement products and services each year.

Self-improvement is popular.

But many normies cringe when you talk about self-improvement.

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Cam Billings

Copywriter. Take action. Make mistakes. Learn. Implement. Win.